6/25/2023 0 Comments Reviver clothing swipes updateLori smelled the pungent shirt, and declared that the aroma of food was completely eradicated after just a few quick wipes with the Reviver product. They ran through their pitch quickly and efficiently, demonstrating the effectiveness of their Reviver wipes on a T-Shirt that had been sealed in a bag with some hamburgers. The Kusin brothers were looking for a shark to invest $150,000 in exchange for 5% equity in their business on the show. With that in mind, they appeared on Shark Tank in October 2014. The entrepreneurs managed to get the new product stocked in Petco stores, but the ambitious Kusin brothers were all too aware of the boost that an appearance on shark Tank could get them, and knew that the partnership of a shark would open up many future sales opportunities. Soon the start-up was growing steadily and the product range was expanded to include a wipe for pet odors. Ben kept the business within the family when he recruited younger brother Eric, a former buyer at Neiman Marcus, as company president and Chief operating officer.īen, who had previously worked as a brand marketer for software giant Electronic Arts, had a great deal of experience launching new products. Mom Karleen is equally business minded, she owns JK chocolate, which produces premium cookies and chocolate sauces.Īfter a hefty investment supplied by dad Gary, to fund the four year long development process, Ben eventually launched the Reviver business in 2011, supply freshening clothes wipes that could remove unwanted odors. ![]() ![]() It was no surprise that Ben was quick to notice a potential business opportunity, he is the oldest son of businessman Gary Kusin, the founder of the video game retailer GameStop, and the former CEO of FedEx Office.
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